PUMA FC Cinemagraphs

For the brand new PUMA FC website, I was once again commisioned by Loop to animate various backgrounds and bring the originally static photos to life.
The challenging part was to keep everything perfectly loopable within 5 seconds. Also have a look at the website: http://puma.com/footballclub/
Things animated include: 3D flags, beer gas bubbles, 3D jerseys, cheering crowd, stadium lights, camera flashes, floating icecubes,…